2026
GO PAPERLESS NOW!
ULTRAMAIN ELB™
The inspiration for this ad came from a simple but powerful idea: the aircraft itself has already gone digital. Today’s commercial aircraft are extraordinary feats of connected technology — every syxstem, every sensor, every data point working in real time to keep the operation running safely and efficiently. We looked at that reality and asked: why is the logbook still paper?
ULTRAMAIN ELB™ was built to answer that question. By bringing the logbook into the digital age, airlines can finally close the gap between the sophistication of the aircraft and the processes that support it on the ground. The result is an operation that works the way a modern aircraft was always meant to be supported — with real-time record processing that delivers faster insights, fewer delays, and smarter decisions across the entire fleet. Going paperless isn’t the point. Matching the digital potential of today’s aircraft is.
ULTRAMAIN®
Digital MRO Solutions
2025
When we created this ad, we wanted to capture something that happens every day on ramps and taxiways around the world — a fully digital aircraft, packed with sensors and real-time data, being supported by an MRO operation still working from disconnected, paper-based processes. That contrast is the heart of this ad. The digital overlays you see on the aircraft aren’t just a visual effect. They’re a representation of what ULTRAMAIN already sees — and what your operation could have access to right now.
That’s what ULTRAMAIN Digital MRO Solutions was built to deliver. Real-time visibility into the aircraft you’re maintaining, with mobile accessibility and paperless workflows that close the gap between the sophistication of the aircraft and the systems supporting it on the ground. When your MRO operation is as connected and data-driven as the aircraft on your ramp, everything improves — faster decisions, fewer surprises, and an operation that finally runs the way it was always meant to.
Digital Transformation Takes the Right Partner
2024
The inspiration behind this ad came from something we’ve seen play out across the industry time and again: airlines and MRO operators with strong digital ambitions that still struggle to get there — not because their strategy was wrong, but because the partner they chose didn’t truly understand the road ahead. The digital handshake was our way of visualizing that idea. Transformation isn’t something a vendor does to your operation. It’s something the right partner does alongside you, with the experience and history to know what’s coming before it does.
ULTRAMAIN brings decades of aviation digital transformation experience to every engagement — across ELB, M&E, and MRO — delivering paperless, hosted, and offline mobile solutions that meet your operation where it is today and grow with where you’re going. When your strategy calls for real digital change, the right partner makes all the difference.
Your Next Generation System
2023
Every generation of aviation has its defining leap — and we built this ad around the belief that we’re standing in the middle of one right now. The digital aircraft you see here isn’t a concept or a future state. It’s a representation of where aviation already is, and a challenge to the systems that support it to rise to that same level. If the aircraft of today looks like this, your next system should match that ambition — not just replace what you have, but transform how your entire operation works.
ULTRAMAIN was designed from the ground up for the digital age of aviation — paperless, web-based, offline mobile capable, hosted, and fully customizable to fit the way your operation actually runs. Whether you need ELB, M&E, or full MRO, ULTRAMAIN delivers a next generation platform that grows with your fleet, your team, and wherever the future of aviation takes you.
Digital MRO Solutions
2022
This ad started with a tension we kept seeing play out every day in MRO hangars around the world — the contrast between the incredible sophistication of the aircraft sitting in front of you and the processes being used to maintain it. We looked at that aircraft — packed with digital systems, generating real-time data on every component and system onboard — and asked why the operation supporting it should work any differently. That gap is real, and closing it is what drives everything we do at ULTRAMAIN.
ULTRAMAIN Digital MRO Solutions gives your maintenance operation the same real-time visibility, mobile accessibility, and paperless workflows that match the intelligence of the aircraft itself. When your operation is as connected and data-driven as the aircraft on your hangar floor, everything gets better — faster decisions, fewer surprises, and a maintenance operation that finally runs the way it was always meant to.
ULTRAMAIN ELB
2020
There’s a moment that inspired this ad — one that every pilot knows intimately. Sitting in the flight deck, surrounded by instruments, with a thousand decisions competing for attention. We kept asking ourselves: what if all of your logbook information was right there, in that environment, as accessible and immediate as any other system in the cockpit? ULTRAMAIN ELB™ isn’t a heads-up display, but having critical logbook data digitally at your fingertips means pilots can stay focused on what matters most — the health and readiness of the aircraft — without ever leaving their world to chase down a paper record.
ULTRAMAIN ELB™ puts deferred defects, MEL items, inspection status, and everything else a pilot needs to know exactly where it needs to be — immediate, accurate, and always current. When the information finds you instead of the other way around, the flight deck gets a little clearer and the decisions that happen there get a lot smarter.
PAPERLESS FLIGHT – My Cup of Tea
2020
Celebrating a milestone like this called for something that felt genuinely British — not just a logo on a plane, but a symbol rooted in the culture and character that makes British Airways one of the world’s most iconic airlines. The cup of tea isn’t just a clever visual. It’s a genuine tip of the hat to the people and the pride behind the livery. Going paperless is a significant operational achievement, and when an airline of British Airways’ stature makes that move, the whole industry takes note.
We are proud to congratulate British Airways on the go-live of ULTRAMAIN ELB™ v2 Mobile across their A350 fleet — and equally proud to be the partner they chose to make it happen. With full flexibility across iPads, iPhones, and Windows Tablets, pilots, cabin staff, and ground engineers now have everything they need at their fingertips, on the devices they already know. For an airline that has always set the standard, paperless operations are now very much their cup of tea.
PAPERLESS FLIGHT
2020
Honoring Japan Airlines meant finding something that felt genuinely Japanese — not just a logo on a plane, but a symbol rooted in the culture and craftsmanship that Japan is known the world over for. The origami bird wasn’t just a design choice. It was our way of saying that just as origami transforms a simple sheet of paper into something elegant and precise, Japan Airlines has transformed their new A350 fleet operations into something equally refined — paperless from day one, and built to perform.
We are proud to congratulate Japan Airlines on achieving first-flight paperless operations on their new A350 fleet using ULTRAMAIN ELB™ for electronic logbook and ULTRAMAIN Mobile Mechanic for electronic line maintenance. Introducing a new fleet type into revenue service is one of the most complex undertakings in aviation — doing it paperless from the very first flight is a remarkable achievement. Japan Airlines has proven that digital from the start isn’t just possible. It’s the standard worth setting.
